Brand Design
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The new Austrian beverage brand Vienno is the first one to sell traditional Spritzer (wine mixed with sparkling water) in small glass bottles – literally putting Viennese culture in a new outfit. This contrast laid the foundation for the whole brand.

Please bring the Spritzwein

Vienno’s identity pays tribute to the heritage of Vienna without becoming a dusty relict. The patterns, inspired by Vienna’s architecture, create subtle links to the city and help to distinguish the two sub-brands: Bio-Spritzer and Setscho.
The simple yet modular layout system keeps the visuals neat and makes it easy to add new designs without getting boring. Together with a 'meme-ly' tone-of-voice and appetizing imagery, the Vienno brand is literal cheers to Viennese culture.

My tasks

Brand Design
Label design
Brand patterns
Brand Guide
Details Labels
Brand Guide
Instagram Stories
Bottle family

Project Partners:

Productphotos: René Lueger

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