Brand Design
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The Daily Pins

Smells like pin spirit! The Daily Pins is a new Dutch-Austrian accessories label with a pin-tastic mission: to craft stories into pins. As a co-founder and 'Chief Creative', I am in charge of the brand, our products, communication and artist curation.
2022 - to date

Sweet pins are made of dreams

Our pins don't only pimp your wardrobe essentials, they are subtle tokens for your own stories. That makes it the perfect accessory or an even better gift. This pin-tastic product required a strong, playful brand identity – including a big portion of humour and pin-ny puns. Starting from the logo, pin-spired by the clutch of our pins, my aim was to maintain the wayward, optimistic vibe across all platforms: a Shopify webshop, social media, packaging, POS design, newsletters and merch.
Apart from the brand design and my res-pin-siblities as a co-founder, I'm also in charge of our photography. In line with our identity, the images radiate a carefree, casual vibe – like a never-ending summer.
Website: – Instagram: @thedailypins

My tasks

Chief Creative
Brand Strategy
Brand Design
Product Design
Web Design
Logo design
Packaging design
Brand Guide
Colour scheme
Brand photos
Product photos
Desktop website
Mobile website
Product overview webshop
Market stall design
Close-up market stall
Close-up packaging
Instagram Stories
Retail Display

Project Partners:

Co-Founder: Dion van der Spek
Co-Founder: Nick van der Horst

Want some more?

Then go ahead and check out the following project. Want to discuss the case above? Or tell me which type of cheese is the best? 

Drop me a line
Amsterdam Internet Exchange