Sweet pins are made of dreams
Our pins don't only pimp your wardrobe essentials, they are subtle tokens for your own stories. That makes it the perfect accessory or an even better gift. This pin-tastic product required a strong, playful brand identity – including a big portion of humour and pin-ny puns. Starting from the logo, pin-spired by the clutch of our pins, my aim was to maintain the wayward, optimistic vibe across all platforms: a Shopify webshop, social media, packaging, POS design, newsletters and merch.
Apart from the brand design and my res-pin-siblities as a co-founder, I'm also in charge of our photography. In line with our identity, the images radiate a carefree, casual vibe – like a never-ending summer.