Brand Design
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KW1 Prijzen

The 'Koning Willem 1 Prijzen' is a biannual award claiming to be the business Oscars. Handed out by queen Maxima, it honours big and small companies alike – as well as sustainable entrepreneurship. For the 2022 edition, we were asked to create an elegant, yet modern identity – with a special focus on bringing this feeling to the print deliverables.
2021 – 2022 | made at Studio Piraat

The Dutch Business Oscars

The award's aim is to attract young, innovative entrepreneurs while still keeping an 'old glam' appeal. This friction proved to be the core of the award's new brand. The logo is based on the historic monogram of King Willem I, however, tweaked with a more geometric approach. A dark, elegant colour scheme and experimental typesetting, together with historic paintings in modern layouts, constantly try to find a balance.
The show-piece of the identity is the invitation that arrives as a little linen book. Once you open it, it turns into a certificate – including a ribbon and a pin to put the invitation on your wall. That was just the beginning: among others, we created playful dinner invitations, an extensive online PR and a backdrop for the queen herself. What an honour.

My tasks

Brand Strategy
Brand Design
Art Direction
Print Design
Project Management
Digital Design
Logo Animation
Details Typography
Close-up Figurative Mark
Nomination Certificate
Invitation Certificate
Technical Drawing Inviatation Certificate
Close-ups Invitation Certificate
Dinner Invitation
Details Dinner Invitation
Layout Dinner Invitation
LinkedIn Graphics
Deliverables Animation

Project Partners:

Animation: Hester Lincke, Studio Piraat
PR Kit: Lot Mars, Studio Piraat
Print: Drukkerij Van Deventer

Want some more?

Then go ahead and check out the following project. Want to discuss the case above? Or tell me which type of cheese is the best? 

Drop me a line
apc holland